I consider ideas as little seeds. They start out as little thoughts that can expand into something so fabulous if you nurture them and allow them to grow! My next release, although it took root a long time ago, has taken a few extra seasons (shows) to raise it's head out of the soil. You have no idea how close this idea was to making it into
Creative Imaginations summer 2007 catalog, but some manufacturing decisions had to be resolved before it could be made official. (We had colors picked out and everything!) Let's just hope there is truth in the mantra: "Good things come to those who wait."
My idea...was to cut a pattern out of cardstock to use as an overlay on top of another cardstock. You could then overlay the cut cardstock onto any base cardstock and come up with an unlimited number of color combinations! I had been seeing a lot of little die-cut things creeping into the forefront of scrapbooking trends and thought that it would be amazing if we could do this on a grander scale.
It was one of those "out-there" ideas that you thought was pretty cool, but I wanted to run it by some friends just to see if you were crazy or not. I was rooming with
Laura Achillies,
Christine Brown and
Tania Willis at CHA Summer 2006 in Chicago (we formed some magical bonds that summer), and I remember that I just had to tell someone my idea to get some feedback. I cornered Christine and Tania in the little hall that separated our room at the embassy suites. I asked them what they would think of a cardstock that had a pattern of holes punched in it, and you could lay it over another cardstock and the color would show through...I don't know if I truly communicated the complete idea to them...but they seemed to think it was a good idea.
It was difficult to try and explain my idea to Jack (Creative Imaginations President) and Shelley (my art director) prior to the show because it was a hard idea to convey without actual mock ups. So I created some patterns in Adobe illustrator, and had some samples cut from
Bazzill cardstock by a local laser company here in American Fork, Utah. I created a board with my samples on it, and
Creative Imaginations saw my vision for this line. It was fun to see their excitement about it. I hoped for a CHA winter 07 release, but the timing just didn't work out...there was still a lot to figure out in how to manufacture such a product to keep costs down. By summer show,
C.I. had done a lot of homework, but the decision was made to hold off a little longer. With each postponement, I was getting more and more anxious. Okay, maybe impatient (forgive me Rick.)
So here we are at CHA winter 2008, and my little seed is about to come to it's fruition. The seed has only grown stronger over time, and I feel it was truly grown by a community of gardeners. I could not have grown such a seed without the hard work, research, and creative direction from
Creative Imaginations. I feel so blessed and lucky to be a part of their family.
So please stay tuned as I gather together some sneak peeks of my new Holey Cardstock for you! (or you can check it out on the
C.I. blog.)